Most digital products fail because of the friction between strategy and shipping. I’ve spent 20 years eliminating that gap. I don’t just bridge the divide between business goals and technical execution—I own the entire lifecycle.
My approach is rooted in Vertical Ownership. I eliminate the silo between design and code by mastering the entire stack: from brand identity and high-fidelity UX to high-concurrency cloud architecture.
I specialize in turning messy operational requirements into elegant, automated reality. Whether engineering platforms for 500+ employees or scaling jewelry brands to half a million followers, I build tools that aren't just used—they're essential.
Selected Work
Jan 2025 – Present
Jan 2025 – Present
Founder · Full-Cycle Architecture
Architected and launched a browser-native loyalty ecosystem. I owned the entire vertical—from brand identity and high-fidelity UI to high-concurrency cloud infrastructure and automated GTM funnels. Resulted in 30% revenue growth and a 5x increase in organic reviews for pilot partners.
Apr 2021 – Dec 2024
Apr 2021 – Dec 2024
Lead Product & Systems Engineer
Rescued a legacy manual payroll mess for 500+ employees. I designed the automated workflow intervention and developed an AI-assisted OCR suite, eliminating hundreds of administrative hours and enforcing business-critical role delegation through intuitive UI/UX.
May 2024 – Present
May 2024 – Present
Technical Product Consultant
Interfacing with AEC firms to audit operational friction. I translate complex architectural workflows into scoped software interventions, ensuring that technical solutions solve for business ROI rather than just engineering vanity.
Mar 2015 – Mar 2021
Mar 2015 – Mar 2021
Product Lead & Systems Architect
Sole technical and design owner for a global luxury brand. I engineered the entire ecosystem—from custom storefront UI to proprietary production visualizers—facilitating a rapid scale to 500,000+ followers and multi-million dollar revenue.
Visual Archive
UI / Systems / Brand Identity
QRSpin — Home Page
QRspin - Loyalty Card
QRspin - NFC Stamp & Game
QRspin - Customer Game
QRspin - Customer QR Code
QRspin - NFC Card Design, Printed Sticker
Tauri Builders Inc. - Company Dashboard
QRspin - Product NFC SECURE DNA Staff Stamp Card
Tauri Builders Inc. - Paper Timesheet ORC to Digital Twin
Tauri Builders Inc. - Staff Dashboard With Analytics
Branded E-Commerce Front-End
Precision Skincare - Custom Label Design
Balance E-commerce Store
Precision Skincare - Custom Label Design & Print
Precision Skincare - Custom Label Design & Print